The Darkroom: My Favorite Store That I’ve Never Visited

I’m sure that I’m not alone in my love for the Darkroom, an itty-bitty design shop in London’s Bloomsbury neighborhood. I’ve never been, but that doesn’t stop me from being an adoring fan. I even sent a scout back in December 2010. "I stopped at Darkroom in London," he wrote. "Very cool spot. We should chat about it." The chat revealed that he too was smitten, making a $300 impulse buy in the process.

The overall concept is tricky to describe - modern, graphic, artisanal—all tied together by a strong undercurrent of worldly, tribal flair. While it may be hard to find the words, the visual cohesion is unmistakable. It’s like that indefinable mojo. Darkroom has got an It factor, and I, for one, can’t get enough!

I subscribed to the Darkroom newsletter shortly after my friend’s report, and review it with great detail whenever it enters my inbox. This morning was no different – a perfectly curated grid of eye candy that begs to be bought. In fact, it was the Tweedmill Picnic Blanket that inspired today’s post. Summer in DC means lots of outdoor activities (i.e., sitting on the grass), so it seems like a perfectly justifiable purchase. This may be the moment I finally shop the Darkroom (even if it’s only a virtual visit)!

Images: The Darkroom